If you would questioned myself a few weeks ago easily is actually searching for some thing OkCupid had to offer, I would personally address which have an excellent resounding zero. I’m not the internet relationships specialist of workplace and you may centered on my restricted sense and also the tales away from family unit members and you may associates, the results away from matchmaking will range from downright horrible to help you meh.

This is exactly why OkCupid entirely shocked and you can happy me personally on discharge of their the latest campaign. The fresh new strategy spends bright, enjoyable, possibly quite unique pictures and you can plainly possess the acronym DTF, while making these adverts provocative and difficult to ignore. The best part? OkCupid reimagines that F phrase with the latest phrases you to alter the definition in order to refreshing solutions eg as a result of become fabulous otherwise down to flea business.

On the certified OkCupid blog, they give an explanation for inspiration into the promotion claiming, things should alter, just like the trouble with sentences such DTF is the fact unnecessary some one, particularly female, you should never delight in issue or perhaps the context. (more…)